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Advertiser stories

Retargeting boosts ROI for click-and-mortar department store

This household name chain of department stores launched a sophisticated performance campaign to drive purchases at its online outlet... view PDF >

Promoting domestic travel starts with website visits for Office of Tourism

Our client, an Office of Tourism, wanted to drive traffic to the official State website... view PDF >

Auto insurance company claims lower eCPA with targeted approach

This regional insurance company ran a long-standing customer recruitment campaign on the MediaNet network, using a combination of targeting techniques to optimize their Cost per Acquisition... view PDF >

Teleflora uses MediaNet® to lower CPA and increase orders for Mother's Day

Teleflora needed to generate a large volume of orders on a tight timeline using the most cost-effective approach possible. Sound familiar? We put together a pure retargeting strategy that would target three distinct phases of Teleflora users to maximize response. The result: a campaign that surpassed Teleflora's cost per order goal by a whopping 70%!..view PDF >

WSPA leverages online display to achieve an impressive donation stream

Generating donations in the non-for-profit space can be challenging, especially in a down economy. WSPA needed an innovative way to find animal loving individuals that were willing to become active donors. Coupling a broadly targeted campaign with the power of dynamic optimization, we were able to execute a strategy that exceeded WSPA's monthly donation projections by 20%... view PDF >

Postal delivery company boosts conversions by 487%

To combat the effects of creative burnout, we helped our client set up and execute a series of small creative tests using traditional A/B methodology. We used the insights gained from the test to refocus campaign messaging. The result: a 487% boost in conversions!

Leading telco uses retargeting to build subscriptions and lower costs

Our client needed a solution that would improve media return on an already outperforming campaign. We layered a retargeting strategy over the existing setup, a strategy that quickly lowered the campaign's cost per completed sign-up by nearly 25%!.. view PDF >

Airline uses MediaNet to beat seat sale expectations more than four years and counting

A leading low-fare airline, new to digital media, needed a cost effective way to generate awarenss and seat sales for its growing portfolio of transborder routes. Find out how we layered two complimentary strategies to exceed the airline's aquisition goals year after year for more than 4 years and counting!..view PDF >

Over the past 4 years Casale Media has not only been seen as a great vendor but as a true partner to our business. They always go above and beyond in meeting our ROI goals. They understand our business which has made our partnership very smooth. Our expectations are always met and they are truly an asset to our ongoing success.

Yvette Garcia
Director Interactive Buying, Experian

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