Plan your campaign with Custom Networks®
Custom Networks is our flagship media solution. This robust planning tool enables us to customize our network to achieve your specific media objectives, by targeting your campaign to specific audiences and environments using thousands of different parameters. Booking options
Audience targeting | Interest-Based Targeting (IBT) | Reach relevant audience segments using dynamically updated user-level interest, intent and demographic data from leading third party data providers | | Technographics | Control exposure of your ads to audiences running specific browsers or browser configurations (e.g. language), operating systems or bandwidth | | Geolocation | Target users based on their geographic location. Choose from country, region, state/province, city, DMA or zip/postal code | | Retargeting | Continue the conversation with interested consumers: using retargeting, we can find your audience wherever they are on our network and deliver repeat messaging to them |
Site targeting | Demographic/psychographic | Our integration with comScore allows us to seamlessly identify and target sites using over 6,000 attributes covering not only age, gender and household details but also consumer interests, lifestyles and buying behaviors | | Channel/subchannel | Target your campaign to any combination of our 19 channels and more than 70 sub-channels
See our taxonomy → | | Site caliber | Control delivery of your ads to sites based on their classification (brand name or generic) |
Exposure targeting | Day part/week part | Deliver your ads during specific times of day and days of the week (e.g. 9-5, Monday-Friday) | | Frequency | Cap the number of times your ad is shown to a unique user over a fixed period of time (e.g. 1 ad per 24 hours) | | Share of voice (SOV) | Specify a target SOV for your campaign (e.g. 25% SOV) | | Netblock | Take over MediaNet or a specific channel for a fixed period of time (e.g. one day) |
Site blocking | Post buy transparency | Restrict targeting to sites that have authorized domain level post buy reporting transparency | | Brand Safe controls | Apply content filters (e.g. political) and exclude individual sites and domain extensions |
|
Twitter
Facebook
Blog