In the news

MediaPostThe Private Future of Programmatic10.07.14

Marketing Magazine30 Under 30: Andrew Casale10.07.14

MediaPostThe Evolving Programmatic Industry10.03.14

MediaPostProgrammatic Beating Its Already Lofty Spend Estimates09.29.14

Ad ExchangerThe Buy and Sell Sides Share Responsibility in Fraud Fight09.18.14

DigidayWho's Really To Blame For Ad Fraud?09.18.14

MediaPostCPG Brands Adopting Programmatic, Now Second behind Retail09.16.14

Ad ExchangerCPG For The Programmatic Win In Q209.16.14

Marketing MagazineCPAX Institutes Strict Transparency Rules for DSPs09.11.14

MediaPostThe Marketers Taking Programmatic In-House Are Drawing Attention09.10.14

Marketing MagazineFamily Matters09.01.14

CNBCHow Pros Think Yahoo Should Spend its Alibaba Cash08.29.14

Globe and MailAdvertisers Scramble as 'Non-Human Traffic' Eats Up Online Budgets08.07.14

MediaPostSmart AdServer Taps Casale for European Demand07.15.14

Marketing MagazineIAB Canada Discusses Seller identification Rules to Combat Fraud07.08.14

MediaPostWhy Madison Avenue Wants to Swim in the Dark Pool07.06.14

eMarketerAutomotive Brands Lead RTB Ad Spending Race in Canada07.01.14

Marketing MagazineDigital Industry Comes Together to Clean Up Cookie Clutter06.24.14

Advertising AgeAd-Tech Companies Form Group to Standardize User ID06.19.14

Marketing MagazineWhat's the Hottest Button in Digital Advertising? (Roundtable)06.17.14

Marketing MagazineCPAX 2.0 Brings Back the Human Element06.10.14

Ad ExchangerProgrammatic and the Quarterly Budget Dump06.09.14

MediaPostProcter's Programmatic Gamble06.05.14

Marketing MagazineTravel Fastest-Growing Sector in Canadian Programmatic Market05.27.14

Marketing MagazineSelf-Serve Trading On The Rise In The U.S.05.23.14

BizReportReport: Programmatic Spending Surges05.22.14

MediaPostMarketers 'Taking Programmatic In-House' Gets Real05.22.14

Ad ExchangerCasale Media: Branding Comes To Programmatic05.21.14

MediaPostLocal Brands Adopting Programmatic, Financial Sector Spends Big In Q105.21.14

Wall Street JournalMore Marketers are Buying Digital Ads In-House05.20.14

Marketing MagazineWhy One of Canada's Biggest Programmatic Spenders is Still Holding Back05.20.14

MediaPostIAB Certifies 29 Companies In Updated Ad Quality Program05.13.14

Wall Street JournalMore Ad Dollars Flow to Pirated Video05.08.14

Marketing Magazine6 Things We Learned at Programmatic IQ04.29.14

Media in CanadaAuto sector leads programmatic spending in Canada: Casale04.25.14

Marketing MagazineAuto Sector Led Canadian Programmatic at Year's End: Report04.22.14

Ad ExchangerWhy Programmatic "In-House" Is Gaining Favor With Marketers03.24.14

Ad AgeDigital Ad Fraud Is Rampant. Here's Why So Little Has Been Done About It03.24.14

MediaPostForget Millennials, Gen X And Baby Boomers Driving Auto Ads03.20.14

MediaPostCasale Media Adds 5 Execs To New York Office03.20.14

DigidayWTF is DealID?03.17.14

Marketing MagazineCanada's RTB Spend Doubled in 201302.27.14

eMarketerProgrammatic Ads in Canada Pick Up the Pace02.27.14

Marketing MagazineFacebook and Mobile Contribute to 21% Canadian RTB Growth: Report02.24.14

MediaPostMisunderstanding Programmatic Keeping Marketers From Capitalizing On Buys01.31.14

eMarketerProgrammatic Ad Buying in the Auto Industry Gathers Speed01.14.14

Marketing MagazineRTB Sees Sustained Activity During Key Holiday Period12.18.13

MediaPostCompetition For Biddable Mobile Inventory Triples, Interest In Private Exchanges Rises12.16.13

AdExchangerThe Holidays Bring Big Changes In The RTB Ecosystem12.03.13

Marketing Magazine It's 2 A.M. Do you know where your ads are?12.02.13

IT BusinessAdvertisers Are Cookie Monsters When it Comes to Impressions, Study Finds11.11.13

BizReportReport: Pair Cookies With 3rd Party Data For Best Results11.06.13

AdMonstersWhen They're Available, Cookies Score More Cash11.04.13

Marketing LandReport:Apple Is Killing The Cookie and It's Costing Publishers11.05.13

Media in CanadaCanada Posts RTB Growth in Q3: study10.30.13

Marketing MagazineCanada Becomes World's Fifth-Largest Programmatic Market: Report10.29.13

Mediacaster MagazineProgrammatic Ad Spends Reshape Digital Media Landscape10.24.13

Digiday5 Questions to Ask to Ensure Quality Media Buys10.22.13

MediaPostIt's a Fickle Thing, This RTB Stuff10.21.13

Marketing Land69 Percent More Brands Participated In Programmatic In First Half Of 201310.21.13

Business InsiderWhy Online Ad Bidding Drops Sharply During Tragedies10.21.13

MediaPostNegative News Cycles Decrease Competition in Exchange-Based Marketplace10.18.13

AdweekMore Brands Are Using Real-Time Bidding to Buy Ads: Report10.18.13

Ad AgeA Google Cookie Replacement Could Upend Online Advertising09.19.13

MediaPostReal-Time With... Casale Media's Andrew Casale09.19.13

MediaPostCasale Launches Real-Time Media Index: Streams Live 'Winning' Bids For Specific Ad Categories09.18.13

Media in CanadaNielsen Online Campaign Ratings now available in Canada09.16.13

Media in CanadaOlive Media signs with Casale for its Private Exchange09.11.13

Marketing MagazineOlive Media Adopts Casale's RTB Capabilities09.11.13

The MakegoodCookies: A Matter of Consumer Privacy or Mass
Confusion?
06.06.13

AdweekAd Viewability Debate Disrupts the Marketplace06.23.13

MediaPostIs 'Do Not Track' And Opt-Out Already Impacting Audience Value And Pricing?04.19.13

AdweekThe Demise of Third-Party Cookies Could Help Premium Publishers04.15.13

MediaPostShould Everyone Go All-In With Automation?04.10.13

ForbesThe New Normal For Digital Marketing: Automated Ad Buying Hits Tipping Point04.08.13

AdweekBuyers Blind When it Comes to How Exchanges Actually Work03.19.13

AdotasAre Ad Sales People Becoming Irrelevant?02.15.13

MediaPostReal-Time Bidding Myths Busted12.21.12

Marketing MagazineCanadian RTB Data Matches U.S. During Key Online Shopping Days12.13.12

AdweekBlack Friday Drives RTB Up the Funnel11.29.12

eMarketerMore Advertisers, Formats Bring More Money to RTB11.21.12

MediaPost Media Daily NewsGateHouse Media Adds 15 Publishers To Ad Exchange11.15.12

Media In CanadaRTB here to stay: report11.15.12

Ad ExchangerCasale Media Index Report: RTB 'Self Competition' Is a Myth11.13.12

DX3 CanadaMade in Canada #5: Casale Media11.08.12

DigidayWhy Publishers Still Aren't Crazy About RTB10.09.12

iMedia ConnectionBuyers and sellers weigh in on RTB and its future10.08.12

MediaPostAd Industry Wants RTB, But Misconceptions Could Stifle Growth10.08.12

Marketing MagazineThe RoundTaBle, a discussion with leading players in the RTB space in Canada07.30.12

MediaPostAd Industry Makes Real-Time Bid For Automation07.26.12

MediaPostDisplay's Crazy Salad07.17.12

AdMonstersAdMonsters Industry Roundup06.27.12

Media in CanadaThe RTB revolution06.27.12

MediaPostCasale Media Goes Real-Time On Ad Bidding, Data06.26.12

AdotasCasale Media Launches An RTB-Friendly SSP06.25.12

AdweekAd Network Casale Media Readies SSP06.25.12

The Globe & MailHow a father rescued his son's entrepreneurial dream06.20.12

DigidayA Publisher Private-Exchange Believer05.29.12

MediaPostHow RTB Is Lifting CPMs (by Andrew Casale, VP, Strategy)05.17.12

IHAVEANIDEAOh, You Want that Banner to be Effective?
(by Julia Casale, CMO)
04.24.12

IHAVEANIDEAWanted: Great Advertising Ideas. Yours Truly, Digital Media (by Julia Casale, CMO)03.28.12

The MakegoodAndrew Casale on the Human Element in Real Time Buying03.26.12

AdMonstersOpening Up on Private Exchanges: Q&A With Andrew Casale, VP of Strategy, Casale Media03.15.12

AdweekIndustry Continues Push for Viewable Impressions02.28.12

Folio:Real-Time Advertising Bidding Offers Publisher Control02.22.12

TMX.comCasale Media Opens Toronto Stock Exchange (video)02.14.12

Media in CanadaCasale Media Partners with eyeReturn (subscription required)02.13.12

Media in CanadaCasale Media to rep TMXmoney.com (subscription required)01.11.12

MediaPostRTB Should Be Known For Quality, Not Just Quantity (by Andrew Casale, VP, Strategy) 12.21.11

eMedia Vitals4 key components of a private exchange12.15.11

MediaPostGateHouse Media Launches Private Exchange12.08.11

Dx3 DigestAdvertising Quality: Q&A with Julia Casale from Casale Media11.08.11

Beet.TVFinding ROI for Online Video Advertising is a Tough Task, Report11.02.11

MediaPostRemove Barriers To DVA For Advertisers and Planners11.02.11

MarketingVOXVideo Ads in the YouTube Channel Era10.31.11

BizReportIs video a good risk for brands?10.31.11

Marketing MagazineDigital Video Advertising Poised for Growth in 2012: Study10.28.11

MediaPostHow to Measure ROI in Online Video10.28.11

B to B MagazineStudy: Video ad spending to grow, but obstacles persist10.27.11

MediaPostDigital Ad Spend Up, Better Metrics Needed10.27.11

paidContent.orgVideo Ad Gains Are Still Impressive, But Hurdles To Higher Growth Persist10.26.11

AdotasOff-Duty: Cruising With Casale10.20.11

MediaPostDoubleVerify Releases Ad Verification Report10.07.11

AdotasCasale Hooks Up With Turn09.30.11

Adexchanger.comOpening to the DSP09.30.11

MediaPostCasale Partners With Turn To Enhance Publisher Reach09.29.11

AdOps OnlineInterview: Andrew Casale Explains Premium Ad Exchanges and Ad Quality08.31.11

iMedia Connection5 obstacles preventing online video advertising growth08.26.11

Editor&PublisherAd Monetization: The Online Ad Checklist08.17.11

AdotasCasale Opens Premium Exchange for Elite Pub Base08.12.11

MediaPostcasaleX: RTB Pushes Premium Inventory08.11.11

Cynopsis MediaCasale moves into the real-time bidding business with the launch of premium ad
exchange CasaleX
08.11.11

AdExchanger.comRTB for Premium: Calling it CasaleX, Casale Media announced its new real-time
biddable offering
08.11.11

MediaPost Center for Media ResearchSeeing Ad First Increases Action Odds Sevenfold08.04.11

B-to-B OnlineOnline ad placement critical to effectiveness07.26.11

Business 2 CommunityLocation And Repetition Key To Online Ad Success07.26.11

minOnlineBanner Ad Effectiveness: Strike Early, Visibly, and often07.26.11

BizReportWant better ROI? Study shows it's in ad placement07.26.11

Cynopsis MediaDigital Advertising: Above-the-fold ads are seven times more effective at generating
click-thrus...
07.26.11

eMedia VitalsImproving ad performance: above the fold, repetition brings in more clicks07.26.11

MediaPostAd Effectiveness: Above-the-Fold, Repetition Clicks With Users07.25.11

AdAgeWhen an Ad Impression Really Isn't an Impression07.07.11

MediaPostCasale Media Forms Ad Partnerships With Educational Publishers06.21.11

Marketing MagazineCasale Media launches Videobox03.25.11

MediaPostGigante Vaz On Board For Casale's Videobox03.23.11

ReelSEOTurning Display Interactive03.23.11

BizReportVideobox platform turns display into video03.23.11

AdAgeOnline Self-regulation May Not Satisfy Obama Administration03.21.11

BizReportDoubleVerify's Trust Index IDs most compliant ad networks03.11.11

eMediaVitalsWhen will online and mobile advertising tools converge?02.02.11

BizReportCasale Media IntegratesNielsen'sPRIZM01.14.11

DigiDayCasale Launches Nielsen Segmentation Platform01.12.11

MediaPostAd Network Casale Taps Nielsen For Offline Data01.10.11

Cynopsis MediaDigital Advertising: On Monday the ad network Casale Media will have integrated
Nielsen PRIZM...
01.10.11

AdExchanger.comCasale Media Staying With Ad Network Model, Maintaining Publisher Relationships Says
CEO Joe Casale
01.06.11

IAB BlogGang war? The death of premium publishers? The evolution of ad networks? Or, just dinner
discussion on DSPs.
11.4.10

IABCasale Media among the first ad networks to commit to the IAB's Networks and Exchanges Quality
Assurance Guidelines.
08.18.10

Media in CanadaCasale Media expands to Western Canada07.09.10

MediaPostNBCU links exclusive deal with Casale Media for all Canadian display01.21.10

iMedia Connection3 ways reach rankings can mislead you01.08.10

MediaPostWhen brilliant creative misses the mark11.16.09

iMedia Connection5 things a brand needs from its online media11.13.09

Media in CanadaeBay.ca taps Casale Media for direct sales10.06.09