Toronto - (January 11, 2012) - Casale Media (www.CasaleMedia.com), Canada's largest independent online media technology company, announced today it has been chosen to exclusively represent the online advertising inventory for TMX Group's financial information website, TMXmoney.com, to national advertisers across Canada. This new partnership extends Casale Media and TMXmoney.com's original indirect monetization agreement through the company's network, MediaNet®, to now include Casale Media's full service direct sales, marketing, and ad operations offering.
As the exclusive online media sales partner for TMXmoney.com, Casale Media will draw upon its expertise in online media quality, ad delivery management and media optimization to attract brand name advertisers to the publisher. TMXmoney.com's targeted reach to the Canadian investor community and Casale Media's cache of national advertisers makes this collaboration an important partnership for both companies.
"TMXmoney.com chose Casale Media as our online media partner because of the company's proven track record with top-tier advertisers and agencies. We recognize Casale's ability to drive our entire advertising revenue stream," said Eric Sinclair, President, TMX Datalinx and Group Head of Information Services. "With Casale handling our advertising needs on a daily basis, we can focus on expanding our North American reach and enhancing the capital markets information and tools on TMXmoney.com."
Attracting more than 1.2 million unique monthly visitors and delivering 55 million ad impressions a month, TMXmoney.com is a leading Canadian financial portal delivering a host of high-quality North American financial content and tools to the investor community.
"Casale Media is thrilled to extend our relationship with TMXmoney.com and become its exclusive online media partner," said Joe Casale, CEO of Casale Media. "Our team's unmatched knowledge of the space expands the value of our publisher partners. This agreement demonstrates our team's hard work since we first began working with TMXmoney.com on our MediaNet® network."
About Casale Media
Since 2003, Casale Media has been redefining the standard for online media quality, ad delivery management and media optimization technologies with premium services that generate measurable success for all stakeholders in media and marketing. CasaleX, the industry's first premium exchange with real-time bidding, is a highly controlled, brand-safe media marketplace that provides publishers with maximum control and advertisers with exclusively high quality inventory.
The company's premium advertising network, MediaNet®, is used by eight of the top 10 U.S. online display advertisers and reaches nearly 70 percent of the U.S. online audience (over 80% coverage in Canada) across more than 3,000 actively monitored properties. One of the leading independent digital media companies, Casale Media is guided by its dedication to needs-based development and quality-focused culture. More information is available at www.casalemedia.com.