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MediaNet®: The Brand Safe Network

What is MediaNet®? MediaNet® is our global network of premium-quality news, editorial and entertainment websites that together reach more than 200 million consumers worldwide. It is also one of the largest online reach vehicles in the United States.

Casale Media® works with top publications in every major category offering highly attractive channel options with tremendous scale. Through a single point of contact, advertisers can access any segment of our global audience using the most appropriate targeted online channels. At a glance, MediaNet® features:

  • Highly optimized ad placement
  • Precise audience targeting
  • Directly sourced premium media
  • Complete transparency
  • Over 3,000 top-rated websites
  • More than 50 content interest channels

Audience. MediaNet® is a general audience medium that delivers over 30 billion ad impressions monthly. Advertisers are able to connect directly with a wide variety of attractive demographic groups, largely consumers between the ages of 18 and 54. From sports enthusiasts and soccer moms, to movie buffs and corporate executives, MediaNet® makes it possible to reach virtually any audience on a large scale.

Network Sites. MediaNet® offers sites with exclusive, original content in addition to comprehensive directories and news portals. Sites in the network are vital resources (and household names) to the millions of consumers worldwide who use them.

Brand Safeguarding. Casale Media® works directly with all network publishers and does not sell "blind" inventory or inventory purchased from indirect sources. Advertisers receive complete site list transparency and an unrestricted ability to exclude non-complimentary sites from the campaign flight. MediaNet® is the world's largest TRUSTe certified online reach vehicle.

Ad Units. Select from any combination of industry standard display placements, including banners, towers, and rectangles. The units available for each placement on MediaNet® are all Interactive Advertising Bureau (IAB) approved and include the following pixel dimensions: 728x90, 300x250, 336x280, 120x600, and 160x600.

All MediaNet® publishers are held to a demanding standard for both editorial and technical quality. As part of this standard, publishers are required to place onscreen ads above the webpage fold. This assures our advertisers that no matter how their campaign is targeted, ads will always appear in premium locations across the network.

Rich Media. Casale Media® accepts polite, non-intrusive expandable creative served by approved thrid parties.

Video. Casale Media® supports polite, in-banner video served by approved third parties.

MediaNet® 250. Made up of Casale Media's top 250 sites, MediaNet® 250 is the preferred option for clients seeking premium placements among the best known, most heavily frequented properties online. Click here for in depth demographic and audience data.

Content Channels. MediaNet® is segmented into over 50 different content channels. Clients can target their campaigns across the network, or to any combination of Casale Media's 19 primary MediaNet® channels:

  • Autos
  • B-to-B
  • Casual Games
  • Education & Careers
  • Family & Parenting
  • Food
  • Glamour
  • Health & Wellness
  • Home
  • Leisure
    • Money & Investing
    • Movies & Television
    • Music & Radio
    • News & Portals
    • Shopping
    • Society & Culture
    • Sports
    • Tech & Gaming
    • Travel

    U.S. Audience Demographics - MediaNet® RON
    Source: comScore Demographic Profile Report, May/09

    Gender
  • 51.1% are Male
  • 48.9% are Female
  • Age
  • 14.8% are 18-24 - 71.4% audience reach
  • 19.3% are 25-34 - 71.9% audience reach
  • 55.2% are 25-54 - 72.6% audience reach
  • 15.9% are 45-54 - 71.0% audience reach
  • 12.5% are 55+ - 68.5% audience reach
  • Income
  • 49.6% have a household income of $60k+
  • 39.0% have a household income of $75k+
  • 23.1% have a household income of $100k+
  • Children
  • 42.6% do not have children
  • 57.4% have children
  • Household Size
  • 7.5% have a household size of 1
  • 19.9% have a household size of 2
  • 72.6% have a household size of 3+
  • MediaNet® RON Reach
  • United States: 135 million/70% (May/09)
  • Canada: 21 million/89% (May/09)
  • Click here for Canadian demographics.

    For more information about MediaNet® or to speak with an account executive, please contact us using our online form.

     
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