We've been doing this for nearly a decade now, and over that time we've reviewed more than 50,000 sites and delivered hundreds of billions of ad impressions to millions of consumers across the U.S. and Canada. We've seen all that the web has to offer and we know what performs and what doesn't. If a site doesn't offer the content, audience or inventory brands need to make a measurable impact, you just won't find it on our network.

Channels and classifications
Our roster of more than 3,000 premium publishers is divided into more than 70 channels and sub-channels to help marketers add relevant context to their campaigns. We further classify each website as "brand name" or "generic" using a proprietary methodology to calculate the publisher's associative value. A mix of offline recognition, associated rate card, overall unique reach and our own assessment of the content (e.g. editorial vs. UGC) are factored into the assignment of a site's class.

Site transparency
When you book a campaign on MediaNet, you know and proactively control exactly what you're buying. We don't bulk up on undifferentiated masses of inventory available to virtually anyone through exchanges and other third parties. We offer a network of inventory that is truly one of a kind. We manage direct relationships with every publisher in our network and for this reason we can provide complete transparency to (and control over) every environment in which your campaign could run. We furnish standard, up-front site lists broken out by channel and class, as well as custom site lists that skew to specific audiences and contextual criteria.

Content filters
Brands with content sensitivities (e.g. aviation, political, UGC) can filter unsuitable placements by selecting from our comprehensive list of content groups. All publishers in our network have been tagged with a variety of Brand Safe® identifiers that can be activated, on request, at any time. In the same way that we can exclude delivery from individual sites or content channels, we can also exclude delivery to sites containing a certain type of content.