|Premium supply source for Agency Trading Desks
CasaleX is an invitation only RTB-enabled exchange that allows authorized Agency Trading Desks (ATD) to access exclusively premium, brand safe display inventory using their preferred demand side platform (DSP) to bid on impressions in real-time.
Our exchange is home to thousands of the Web's most coveted properties, guaranteeing that RTB campaigns deployed through CasaleX can deliver on scale without compromising quality.
Benefits of CasaleX:
Because our exchange is selective, we control who is eligible to participate which allows us to proactively maintain inventory quality standards:
- 100% above the fold, viewable impressions
- 100% sourced direct from premium publishers
- High quality, professionally produced, brand safe content
By operating on an invitation-only basis, we are able to guarantee:
- Accountability for the quality of our supply
- A short value chain
- Access to a full suite of performance and insights reporting
Our RTB exchange is underpinned by our own sophisticated real-time bidding (RTB) technology:
- Automated data-driven, programmatic media buying
- Easy for buying platforms (DSPs) to integrate with
- Rapid bid processing times
- Sophisticated controls attractive to high profile publishers
To learn more about participation in CasaleX or to inquire about the eligibility of your preferred DSP/buying platform, contact us.
2011 RTB Screening Guide: How to Vet Supply Sources
This guide provides a 101 level overview of the programmatic buying model and includes 10 questions buyers can ask suppy prospects to help maximize success and minimize risk, addressing essential considerations such as accountability, traceability and transparency. View PDF >