|Joe Casale, President, Chief Executive Officer|
Joe has been involved in the R&D of ground-breaking communications technology for more than 40 years. His keen interest in microcomputers led him to explore the emerging field of electronic communications and he eventually expanded his focus to embrace the early Internet and guide early developments in the digital content space. Joe's decades of industry experience culminated in the launch of the industry's first real-time online ad delivery network, MediaNet. His commitment to quality and ethical business practices has fuelled the continued success of Casale Media since, and continues to position the company as an industry leader in premium, brand safe online media. Joe graduated from the University of Toronto and the Devry Institute of Technology as an Engineering Technologist in 1974.
Andrew Casale, VP Strategy
Andrew Casale has been with Casale Media as Vice President of Strategy since the company's founding ten years ago. Andrew is responsible for overseeing the deployment and execution of Casale Media's new products, as well as managing the needs of its thriving marketplace across the supply, demand and technology business units within the firm. Most recently, Andrew's leadership has played a key role in developing and establishing Casale Media's premium supply side technology, Index.
Julia Casale-Amorim, Chief Marketing Officer
Since the company's founding, Julia has been responsible for all facets of Casale Media's brand management, marketing and communications activities. Prior to her tenure with Casale Media, Julia worked as an online editorial/creative consultant. She later held analyst and UI design roles for a global ebusiness consultancy. Julia has an Honours Bachelor of Commerce Degree in Marketing Management from Ryerson University.
Alex Gardner, VP Platform Solutions
As VP Platform Solutions, Alex is responsible for helping a roster of top online publishers increase traffic and maximize earnings using online display. Alex's leadership has played a key role in developing Index, Casale Media's supply side management technology, and establishing MediaNet, as one of the largest online advertising networks in North America. Prior to joining Casale Media, Alex established himself in the heart of Toronto's financial sector, starting his career at AIM Trimark Investment and then moving on to the TSX Group. This strong background in analytics and finance has enabled Alex to successfully provide publishers with strategic solutions that maximize earnings and operational efficiency. Alex has a Bachelor's Degree in Economics from Queen's University.
Mayuran Yogarajah, VP Engineering
Mayuran has been with Casale Media since the company's founding. He played a key role in the development of Casale Media's optimization engine, Optimax, visual reporting product, MediaNet Views, and rich media platform, VOS. Most recently, Mayuran helped to establish the company's RTB technology, which has since manifested as Index. Currently, Mayuran leads Casale Media's team of Engineers, overseeing all activities related to infrastructure and applications development and deployment for both MediaNet and Index. Mayuran attended the University of Toronto.
Manny Goncalves, Director of Finance
Manny has been with Casale Media in an advisory capacity since the company's inception. In 2010, Manny joined Casale Media as Director of Finance. He is responsible for overseeing all aspects of the company's finance and accounting functions. Manny contributes over 30 years of leadership experience in the retail and commercial banking and finance field. He is an accredited professional financial planner and a Fellow of the institute of Canadian bankers.
Milyda Scott, Director of Advertising Sales
Milyda Scott joined the Casale Media team in 2009 and has helped grow the Canadian sales team and power the success of MediaNet within Canada. Milyda's background in the online industry began in 1996, working for the agency and client side prior to her sales position at Casale Media. Milyda's commitment to delivering exceptional customer service and building enduring industry relationships drives her proven approach to sales leadership. Currently, Milyda is an active member of industry organizations including: IAB Canada, NABS, AdLounge, Women's Executive Network and Ad Women of Toronto. Milyda is a graduate of York University and Seneca College.
Tony DeSena, Director of Advertising Sales, Western Region
Tony's career spans more than 3 decades in media, advertising and sales. Before moving west, Tony served as VP AMD for Ogilvy & Mather in New York and VP Media Director at BBDO Minneapolis. His roots on the west coast started at Foote Cone & Belding Los Angeles as SVP Media Director where he was instrumental in the agency's preliminary online and interactive media efforts. Following this, he moved to Daily & Associates to co-found the Dailey Interactive Group, the agency's former interactive arm, and continued from there to accept a role as Manager of New Business for Newspapers First in their Western Region. As Casale Media's Western Director of Advertising Sales, Tony builds on his extensive experience and expertise to coordinate advertising sales, media consulting, and project management for the Los Angeles office. Tony is a graduate of Saint John's University.
Scott Steiner, Director of Advertising Sales, Eastern Region
A true media veteran, Scott has a combined 20+ year career on the agency, client, and sales sides of advertising. His multi-faceted role as Casale Media's Eastern Director of Advertising Sales includes strategic media consulting, business development and sales management across North America's largest advertising hub. Prior to joining Casale Media, Scott served as the Director of Media for Charter Communications, Media and Marketing Consultant for Burger King, and SVP of Group Media for Universal McCann. Scott graduated from the University of Hartford with a Bachelor's Degree in Marketing & Advertising.