Screening Guides

• The 2011 RTB screening guide: how to vet supply sources

Research studies

• 2011 digital video advertising report: removing barriers equals greater opportunities
• The link between ad placement & performance

Media strategy briefs

Practical examples of how market research from can be used to build winning media strategies online:

• eCommerce: building customer loyalty
• Education: influencing parents
• Food & beverage: competitive intelligence
• Health & pharma: brand awareness
• Insurance: cross-selling
• Insurance: customer acquisition
• Travel: promotion

Automotive

• Using audience research to eco-brand online

Consumer Packaged Goods (CPG)

• Using market research to help build a successful couponing strategy online

Entertainment

• Using audience research to generate social media buzz
• MediaNet for movie marketers