|Media and science breed great results|
Online, it's the science and technology behind the media that really power results. The smarter, faster and more knowledgeable the technology, the better your campaigns perform. Our technology, Optimax, leads the industry in results...and it's just about as omniscient as algorithms can get. It's powered by people — mathematicians, engineers, computer scientists, analysts —who make it smart, and a robust, distributed infrastructure that guarantees it's always fast and reliable.
Quality media is the secret ingredient
While our technology leads the industry in its ability to deliver consistent, top-performing results, our computer brainiacs and data gurus know they can't take all the credit. No matter how great the technology, its ability to perform really comes down to what it has to work with. Our network is fueled with premium media that years of experience have taught us performs. We've executed hundreds of thousands of campaigns across hundreds of billions of impressions and with all that comes oodles of experience and understanding. We've always held direct ties to publishers — so our visibility into the how and why different media performs better than others is truly unparalleled.
Our direct ties to publishers give us optimization control over every impression on our network. That control means no uncertainty and no lag time, so we can perform laser sharp optimization with light speed efficiency 100% of the time.
Algorithms that turn data into actionable decisions (that pad your bottom line)
Meet Optimax, the algorithms that power our network. Optimax is smart. Full-blown genius smart. And its self-perfecting algorithms mean it's always getting smarter...the more data it's exposed to the more it learns and the better campaigns perform.
Powered by a vast network of supercomputers, Optimax uses complex mathematics to process enormous amounts of data (demographics, response metrics, segmentation profiles, geographies) simultaneously and in real time across millions of users and thousands of sites to make informed decisions about exactly how to place ads to achieve the best outcome. Of course, all of that mind boggling number crunching comes down to one goal: exposing the right ad to the right user at the right time to maximize the value of every ad impression. Good for users, great for publishers and fantastic for you and your bottom line.
Want to learn more? Contact us or read up on our predictive models and development philosophy.