|Audience is everything
Successful campaigns begin with the right audience. And knowing who that audience is begins with solid research. Our targeting platform seamlessly integrates survey, panel and actual product consumption data from leading market research providers including Nielsen, MRI, Polk, Equifax and comScore to make identifying (and then reaching) your best customers across our wide-reaching network a snap. Once you know who you want to reach, decide how you want to reach them by layering contextual and associative filters, day parts and more to create the perfect advertising platform for your brand.
Nielsen audience segments
Our alliance with The Nielsen Company enables us to not only identify audiences based on household-level segmentation, but tell you precisely who your most valuable consumers are and which segments you should be focusing on. Using a wide range of criteria from lifestage groups to product consumption data and measures of financial wealth, we can identify the group of segments most likely to buy your product across three Nielsen segmentation systems. So, if you want to reach hybrid vehicle owners or people who eat a LOT of cereal - we can do that! Learn more about Nielsen's segmentation systems here.
Site-level demographic and psychographic attributes
Through our integration with comScore we can identify sites that are heavily frequented by your audience using thousands of demographic and psychometric attributes. Want to reach women 24-34, who spend a lot on beauty products? No problem! Choose from more than 6,000 granular psychometric attributes to hone in on the exact audience you need to reach.
Site channel and class
Choose from more than 70 channels and sub-channels ranging from autos and tech to weddings and pets. Then, decide what class of site is best suited to your campaign goals: Brand Name and/or Generic. Our Brand Name class of sites includes, well, brand name sites — although we don't classify sites that contain certain types of content (e.g. UGC) as Brand Name (even if they are in fact, household names). Our Generic class includes large but lesser known sites that have more niche appeal and vertically-focused relevance (and of course the same premium ad environments that Brand Name sites do).
Geolocation and day part
Country? Region? Zip or DMA? Lunchtime? Prime time? Weekdays? Wherever and whenever you need to focus your coverage, we can accommodate.
Technographics let you target your audience using attributes unique to their computer, browser and network configurations. Technographics can help you reach Mac users with a corporate (e.g. LAN) connection or broadband users surfing the web through a Firefox browser.
Use retargeting to continue the conversation with interested consumers (e.g. consumers who have clicked on your ad or visited your website). We can find retargeted users wherever they happen to be on our network and repeat messaging to them.
Data source: MRI Profiles, 2009
Search criteria: Use coupons to save on brands already used
|Segment ||Index||Target |
|Pools & Patios||163||Y|
|New Empty Nests||153||Y|
Use the power of trusted consumer research to identify your strongest prospects and eliminate the weak ones.
Women expecting a baby or making plans to have one in the next year?  We can deliver more than 7 million of them online (80% coverage)!
Green consumers?  More than 36 million people on our network have purchased environmentally-friendly products.
DIYers?  From painting and landscaping to complete kitchen remodels, almost 30 million (nearly 80%) DIYers are on MediaNet.
Midsize sedan owners?  Find more than 40 million of them here.