Click tags serve two key functions:

1. They enable Casale Media to track the number of clicks generated by your campaign and report on performance metrics like CTR (click-through ratio).
2. They enable Casale Media to link your ad to its landing page URL.

Action Script 1 & 2

Internet Explorer 8 Compliance

All Flash creative must comply with Internet Explorer 8 publish settings. You can check the publish settings your creative is using by browsing to the program menu and selecting File > Publish Settings > Flash tab. Make certain that your settings appear as follows:

Player: Flash Player 8
Script: ActionScript 2.0

If your creative is using legacy publish settings (i.e. Flash Player 7 or earlier, ActionScript 1.0), you can easily update them by re-encoding your file. Make sure you do this before implementing your click tag.

Implementation

1. Create a full coverage transparent button

• The top most layer of your ad must contain a transparent button that covers the entire scene.
• You can make this button transparent by setting the top layer's Alpha value to 0%.
• This full coverage transparent button represents the clickable area of your ad.

2. Incorporate the "Click Tag" into your transparent button

Now that you have created a button that will make the entire area of your ad clickable, you need to embed the click tag command into the button (which enables Casale Media to link your ad to its landing page URL and track its performance).

Action Script 2.0 Language Reference

• Specify a unique Instance Name in the Properties dialog for the transparent button you created in the top layer of your document. In the example below we used the name "clicktag_but".

• Select a key frame in frame 1 from the timeline, then right click the frame (Ctrl-Mouse Click for OS X users) and choose Actions.
• Enter the click tag code displayed in the Actions window (shown below) to implement the click tag command for your ad.

• Additional click tags can be implemented using the same process; each button must have a unique instance name. The instance name must be updated in the Action Script code used for the button, along with an alternate value for clickTAG if a different URL is to be used. Multiple clickTAG parameters are incremented numerically as clickTAG1, clickTAG2, clickTAG3, etc.

Further reading

For full documentation from Adobe, please visit http://www.adobe.com/resources/richmedia/tracking/designers_guide/