 All ads running on MediaNet® must adhere to the following design policies: - Creative with a partial or entirely white background must be encased within a visible border.
- Creative must contain the advertiser's name and/or logo.
- All advertisements must be in "good taste" (as determined by Casale Media) and not include vulgarity, hate, violence (both real and implied and images of weapons, firearms or ammunition) and/or sexually explicit/suggestive content.
- Casale Media reserves the right to require elimination or revision of any material in any graphic, text description or URL.
- Generally, design features that mislead users to click on an ad are not permitted.
- Ads may not employ rapid flashing animation of any graphic, text or background element.
- Creative cannot emulate a text-based ad.
- Creative cannot emulate a Windows interface.
- Creative cannot emulate an instant messaging window.
- Creative cannot contain phone numbers (does not apply to CPM campaigns).
- Creative must be immediately clickable, i.e. creative cannot force user play or interaction prior to landing page redirection (does not apply to CPM campaigns).
- 100 percent of the creative surface must be clickable, e.g. click functionality cannot be restricted to a "click here" button (does not apply to CPM campaigns, although recommended).
- Television and print advertising standards prohibit advertisers from issuing ads in such a manner that the viewer or reader believes the content is news, rather than advertising. Casale Media standards adhere to this policy.
- Casale Media branding, logos or proprietary images cannot be used within an ad.
- Ads may not launch auto-install prompts, pop-ups, pop-unders, executable prompts, any form of browser window or other non-specified or questionable forms of content.
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