When this audience wants to tune out for a moment, they are tuning in to their favorite sites on the web. From cocktail recipes to horoscopes or arts & crafts, we've got them all covered. Catch this audience when they'll be most receptive to the interesting new experiences offered in your next campaign. Unique Reach. Recreation & Leisure is one of Casale's premium vertical MediaNet™ channels. Advertisers can connect directly to more than 6 million unique monthly U.S. visitors through this attractive targeted segment. In Canada, the channel reaches over 1.3 million and in the United Kingdom it reaches over 1.2 million. Audience. This channel features a mature audience skewed towards a female demographic. Here you will find coveted soccer moms, empty nesters and highly driven professionals with strong academic backgrounds. Channel Profile. This diverse channel features a rich content base spanning topics from antiques to the great outdoors. Additionally, Recreation & Leisure offers a one stop shop for the most popular electronic greeting card sites on the web, keeping you in close touch with millions of your consumers during all life's special moments. Audience Content Interests: Antiques Arts & Crafts Astrology Books Casinos/Betting Cocktail Recipes Communities General Recreation & Leisure Interest Greeting Cards Outdoors

Demographics (U.S. only)* Gender 41.1% are Male 58.9% are Female Age 7.3% are 12-17 12.8% are 18-24 14.6% are 25-34 61.1% are 25-54 20.6% are 45-54 Total HH Income 53.5% have a household income of $60k+ 39.1% have a household income of $75k+ 21.8% have a household income of $100k+ HH with Children 42.6% do not have children 57.4% have children HH Size 6.2% have a household size of 1 26.5% have a household size of 2 67.3% have a household size of 3+ Channel Reach United States: 6 million (Mar/07) Canada: 1.3 million (Mar/07) United Kingdom: 1.2 million (Mar/07) *comScore Media Metrix, Mar/07