Tracking
Click tracking	Counts the number of times an advertisement is clicked. Click-through ratio (CTR). A measure of the average number of click-throughs per thousand ad impressions, expressed as a percentage. This equates to the percentage of people who clicked on your ad to arrive at the landing page or destination site; it does not include the people who failed to click, yet arrived at the site later as a result of seeing your ad. It is important to note that a high click-through ratio does not guarantee a good conversion ratio, and that the two ratios may even share an inverse relationship. An advertisement designed to generate curiosity clicks will result in fewer conversions (percentage-wise) than an ad geared towards qualified clicks.
Action tracking	Records the number of consumers who convert (download, purchase, register) as a result of viewing or clicking your ad. If conversions (sales, leads, registrations) are ultimately what you want to generate, then you need to implement action tracking to fully reveal the success of your campaign and to provide the best opportunity for optimizing your media spend. Action tracking tells you that your ad converted a user into a customer. There are two forms of action tracking: click-based and view-based. How it works. Pixels are used to track when a conversion occurs after a consumer views or clicks on an advertisement. A pixel is a single line of HTML code provided by Casale Media®, which is placed on the confirmation or thank-you page directly following the conversion. When the confirmation page is loaded following a completed action, Casale Media® receives notification that a conversion has occurred. This real-time data is used to dynamically optimize ad delivery to those locations across the network that maximize conversions. Click-based action tracking. Tracks the number of online conversions (e.g. sales) that result from a user clicking an online ad. View-based action tracking. View-throughs are defined as online conversions (e.g. sales) that result from a user seeing an ad online, but not clicking on it.
Multi-pixel action tracking	High value conversions typically require much larger up front test budgets and flight periods to perform optimization, since these actions are not likely to generate the same conversion volume as a lower value action. For example, an action that requires a user to invest $500 will generally achieve a much lower conversion volume than an action that requires you to provide your email address in exchange for a free newsletter. With multi-pixel tracking, advertisers can segment a high value action into several smaller steps. This allows us to optimize the campaign effectively at each of these smaller steps, successfully weeding out non-qualified users along the way.
Optimization	Your campaign is dynamically optimized to your specific conversion (cost-per-acquisition) objective using the variables listed below.
Creative	Dynamic creative optimization enables advertisers to launch campaigns with several iterations of creative in multiple formats and learn which creative and units perform best with their audience. The creative displayed is adjusted dynamically by the system to maximize performance and advertisers gain valuable insight into their audience's reaction to different creative elements.
Channel/Site	Your campaign is sampled across every site that is eligible to run as part of your flight. During the testing period, OPTIMAX® determines which sites meet your conversion goals and adjusts your campaign placement strategy accordingly to maximize performance throughout the campaign's flight.
Frequency	Response is optimized by adjusting the frequency with which individual users view your ad over a given period of time. This produces the optimal response with the lowest spend and eliminates saturation and wasted media dollars.
Geography	The locations to which your campaign is delivered are adjusted to maximize your conversion goal throughout the entire campaign flight.
Daypart	Run your ads during those day-parts which produce the most conversions.
Retargeting	Identify and target users who have already shown an interest in or who currently use your product.
Miscellaneous	Language, bandwidth, operating system, web browser, user agent, day of week.

For more information about MediaNet™ or to speak with an account executive, please contact us using our online form.