Creative with an entirely white background must be encased within a visible border. Casale Media® requires that all advertisements be in "good taste" (as determined by Casale Media®) and not include vulgarity, hate, and/or sexually explicit/suggestive content. Casale Media® reserves the right to require elimination or revision of any material in any graphic, text description or URL. Generally, design features that mislead users to click on an ad are not permitted. Ads may not employ rapid flashing animation of any graphic, text or background element. Creative cannot emulate a text-based ad. Creative cannot emulate a Windows interface. Creative cannot contain phone numbers (applies to CPC/CPA campaigns only). Creative must be immediately clickable, i.e. creative cannot force user play or interaction prior to landing page redirection (applies to CPC/CPA campaigns only). Television and print advertising standards prohibit advertisers from issuing ads in such a manner that the viewer or reader believes the content is news, rather than advertising. Casale Media® standards adhere to this policy. Casale Media® branding, logos or proprietary images cannot be used within an ad. Ads may not launch auto-install prompts, pop-ups, pop-unders, executable prompts, any form of browser window, or other non-specified or questionable forms of content.

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