The following specifications apply to all properties across the Casale Media® network, MediaNet™. NOTE: navigate this section using the menu on the right for additional instructions and guidelines.
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The specifications below apply to the following ad formats: |
- In-Banner: where all text and graphics remain within the ad unit.
- Expandable Banner: where an advertisement can expand beyond the threshold of the ad unit on mouse-over or click-interaction.
- Pop-Under: where an ad appears under the page being viewed in a separate browser window.
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U.S. Advertising Standards |
| Placement |
Ad Unit (pixels) |
Casale/3rd Party
Served File Types |
Max Expansion |
Std.
File
Size |
Flash/
Initial
File
Size |
Additional
Filesize/
"Polite"
Download* |
Max
Animation
Time |
| Banner |
728x90 |
GIF, JPEG, Flash,
Java, HTML, DHTML |
728x315 |
20k |
30k |
70k |
15 sec |
| Rectangle |
300x250,
336x280 |
GIF, JPEG, Flash,
Java, HTML, DHTML |
500x500 |
20k |
30k |
70k |
15 sec |
| Tower |
120x600,
160x600 |
GIF, JPEG, Flash,
Java, HTML, DHTML |
400x600 |
20k |
30k |
70k |
15 sec |
| Pop-Under |
720x300
(max) |
GIF, JPEG, Flash,
Java, HTML, DHTML |
720x300 |
30k |
40k |
70k |
30 sec | *Applies to streaming video creative only.
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Canadian Advertising Standards |
| Placement |
Ad Unit (pixels) |
Casale/3rd Party
Served File Types |
Max Expansion |
Std.
File
Size |
Flash/
Initial
File
Size |
Additional
Filesize/
"Polite"
Download* |
Max
Animation
Time |
| Banner |
728x90 |
GIF, JPEG, Flash,
Java, HTML, DHTML |
728x315 |
30k |
40k |
2.2 MB |
15 sec |
| Rectangle |
300x250,
336x280 |
GIF, JPEG, Flash,
Java, HTML, DHTML |
500x500 |
30k |
40k |
2.2 MB |
15 sec |
| Tower |
120x600,
160x600 |
GIF, JPEG, Flash,
Java, HTML, DHTML |
400x600 |
30k |
40k |
2.2 MB |
15 sec |
| Pop-Under |
720x300
(max) |
GIF, JPEG, Flash,
Java, HTML, DHTML |
720x300 |
40k |
50k |
2.2 MB |
30 sec | *Applies to streaming video creative only.
| Animation/Looping Guidelines |
- There is no loop maximum, however total animation time for all loops combined may not exceed 15 seconds for banner ads and may not exceed 30 seconds for pop-under ads.
- Ads may not contain elements exhibiting persistent rapid/flashing animation.
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| Audio Guidelines |
- Audio must be user-initiated.
- Audio shut-off functionality must be clearly visible and accessible to the user.
- The method of audio initiation and termination must be the same (e.g. roll-over, click).
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| Video Guidelines |
- Video play can be host or user initiated.
- Video stop/play/pause functionality must be clearly visible and accessible to the user.
- Video play may not exceed 30 seconds in length.
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| Pop-Under Guidelines |
- Window close functionality must be clearly visible and accessible to the user.
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| Flash Coding and clickTAGs |
- Flash ads must conform to all Casale Media® design guidelines in addition to the Flash-specific requirements listed below.
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| Guidelines for Flash Ads |
- Submission of a backup GIF or JPG image is preferred, but not required; images must not exceed the standard file sizes outlined in the chart above.
- The default 15 to maximum 18 frames per second setting should be used as a guideline.
- The background color should be set by creating a bottom layer of the desired color.
- The ad must be submitted in SWF format.
- The ad must not prompt the user to upgrade to a newer version of the Flash player.
- All Flash creative should employ the Flash Tracking Kit (clickTAG).
- Flash version 5 is recommended.
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| Rich Media |
- Casale Media® supports polite, non-intrusive expandable rich media and JavaScript creative for all approved onscreen formats.
- Rich media creative must be served by a Casale Media® approved 3rd party; advertiser incurs all applicable serving fees.
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| Ad Serving |
- Delivery Method: Standard Iframes, JavaScript.
- Technology Used: Casale Media® uses the OPTIMAX® campaign delivery and management platform. For more information about OPTIMAX®, please visit the technology section.
- Third-Party Ad Serving: Casale Media® accepts most third-party ad serving tags. Contact your account team for details.
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| Frequency Capping |
- Frequency capping of your campaign ensures that you are always reaching new users. It allows you to control the number of times a target consumer is exposed to your ad over a specific block of time (e.g. 12 hours, 1 day, 1 week, 1 month). Frequency capping of any internal is possible.
- Our powerful technology and experienced account managers can determine the optimal frequency cap for your campaign to minimize the probability of oversaturation and optimize conversion. Typically, frequency caps range from 1 hour to 1 month. The 24 hour frequency cap is most commonly used.
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| Creative Lead Time |
- Standard: 3 business days
- Rich Media: 5 business days
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| Late Creative Policy |
- Advertiser is still responsible for the media purchased pursuant to the Insertion Order.
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| Online Privacy and Content Quality |
- Casale Media® is a proud member of several industry and consumer privacy organizations including the IAB, DMA and TRUSTe. We understand that accountability is key to your relationships with consumers and likewise, it is key to the media relationship we have with our advertisers. For more information about our industry memberships and associations, click here.
- Casale Media® employs rigorous measures to ensure privacy safeguarding, fraud prevention and content quality. Learn more by reviewing our Privacy Policy, Publisher Terms and Conditions and Publisher Application Criteria.
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For more information about Casale Media® online media solutions or to speak with an account executive, please contact us using our online form. |
