In a single decade, the Internet has changed the way consumers do just about everything...including how we consume media. From banking and grocery shopping to research and entertainment, consumers are integrating online media into all aspects of everyday life. Casale Media® provides brand advertisers with solutions that enable you to reach consumers at home, at work and at play, by connecting you to the best media inventory on the web. If you want to increase your brand's exposure, engage your target audience, and answer the call for greater accountability, then you've arrived at the right place. Your audience is online. Delivering high quality, high value solutions to major consumer marketers and their agencies Whatever your campaign focus, be it branding/re-branding, promotional or brand-response, the Casale Media® team of online marketing specialists will work with you to learn your business, understand your brand, and then apply our reach, media, technology and expertise to the construction of a powerful online campaign for your brand. Whether your desire is to deliver a pure online campaign or to extend your offline promotions, Casale Media® will go the distance to make certain that you are delighted with the results.		Highlights Reach: Connect to an online audience of more than 129 million Americans and over 200 million consumers worldwide. Audience Targeting: Accurately and dynamically target your campaign. Publisher Selection: Select from over 4,000 of the web's most sought after publisher properties; place your brand alongside top publishers and television network names at a fraction of traditional media costs. Optimization: Dynamic creative, site, frequency and user optimizations ensure that your ads are placed in front of their most receptive audiences. Full Service: Centralized campaign management takes you from media planning, to campaign execution and optimization all through a single platform. Rapid Campaign Deployment: Our agile processes and real-time technology enable us to work rapidly, giving you the flexibility to anticipate and respond to the evolving needs of your customers. Creative: Execute campaigns using all standard ad units and rich media formats. Reach and Frequency Controls: Deliver campaigns with precise reach and frequency controls.

Capabilities

A Complete Solution With your media buy, we supply everything required to fully deploy, manage and optimize your advertising campaign at no additional cost.

Media Planning and Selection Campaigns are delivered alongside brand-relevant content from publishers whose audiences are known to reach your intended target audience and whose image and content align with your brand's identity. Our strong publisher network combined with extensive media buying expertise gives us the unique ability to create campaigns for any online advertising need, whether highly targeted, mass targeted or brand response optimized.

Controlled Reach and Frequency Reach and frequency capping of any degree is possible with Casale Media. Run your campaign to the masses without the worry of over-saturation or wasted impressions.

Precise Demographic Targeting Target your campaign to specific audience demographics. We analyze and individually select sites for their specific content, brand image and audience composition. Or, leverage our powerful network and dynamically target your campaign based on factors like conversion, content interest, geography, bandwidth, day-part and more.

Pre-Testing Pretesting, enables us to determine the optimal creative and placement strategies for your campaign to yield the greatest potential for success.

Campaign Management and Reporting Comprehensive campaign management is included with every campaign. Reports are delivered in real-time with OPTIMAX®, making it quick and easy to evaluate campaign performance.

Optimization We measure and optimize every aspect of every campaign that we execute so that value backs into pre-defined marketing and media budgeting goals. From creative to day-part optimization, our systems and account managers ensure placement of your ads in front of your most receptive audiences.

For more information about our online media capabilities or to speak with an account executive, please contact us using our online form.