Anticipate Results. Measure Performance. Accelerate Growth and Profitability. The ability to support campaign performance claims with tangible evidence is crucial to justifying investments in online media. Casale Media's OPTIMAX® answers the call for ROI accountability by combining dynamic campaign optimization with second-by-second performance reporting to yield maximum ad response while providing valuable audience intelligence. Optimization Capabilities OPTIMAX® has the ability to determine, in real time, which site-specific placements, audience segments and creative combinations yield the highest conversions for a given campaign. Ads that fall below pre-determined performance goals are automatically removed from rotation, allowing campaign funds to be siphoned into only those placements that meet or exceed objectives. How it Works OPTIMAX® uses a series of unique algorithmic sequences to identify the audience most likely to respond to your campaign and then automatically adjusts its ad placement and targeting strategies to maximize response. This technology works on three different levels to determine the most effective placement strategy for each ad delivered. Learn more about these capabilities in the Features Section. Reporting Framework OPTIMAX® provides advertisers with on-demand access to the same analytics it uses to make intelligent optimization decisions via a web-based reporting interface. Through the interface, advertisers are able to access and download a variety of rich reports. Report data is updated every second ensuring that advertisers have access to the most up-to-date information on campaign performance.

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