OPTIMAX® redefines the standard for campaign delivery and management. This sophisticated platform is flexible, efficient, reliable and highly effective at placing ads in front of their most responsive audiences. OPTIMAX® combines real-time ad delivery and tracking with dynamic auto-optimization capabilities enabling marketers to achieve performance objectives more rapidly and cost-effectively than ever before. Proving accountability for media spending has never been easier. Reliable and Efficient Platform OPTIMAX® is the world's fastest and most reliable ad delivery system. The platform is supported by thousands of servers spread across data-centers throughout the world to form a highly distributed architecture that optimizes reliability and serving speed. OPTIMAX's scalable design and advanced load-balancing capabilities enable it to accommodate ad delivery of virtually any volume. Second-by-Second Campaign Performance Tracking OPTIMAX's revolutionary design enables up-to-the second tracking of campaign performance metrics including impressions, clicks and actions. The data is captured from multiple angles and at multiple depths (e.g. by creative, channel/site, day-part, etc.) enabling highly sophisticated optimization. As it is captured, performance data is fed into ad placement decision modules where it is used to perform goal-based optimization and can be translated into easy-to-access intelligence reports. Support for All Standard Ad Units and Rich Media Formats The OPTIMAX® platform can handle all aspects of delivering, managing and reporting on rich media advertising and currently supports the web's most effective and high-impact ad units - leaderboards, skyscrapers, medium rectangles and pop-unders. The system's flexibility enables rapid roll-out of additional units as required to meet industry demand. Centralized Campaign Management OPTIMAX® supports the management of multiple campaigns and consolidates all aspects of the online advertising process: media selection/placement, audience targeting, creative hosting/serving, tracking, reporting and optimization. Precision Audience Targeting OPTIMAX® contains sophisticated user targeting capabilities. It supports everything from global geographic and content targeting to day-part and operating system targeting: Geography OPTIMAX® geographic targeting capabilities enable advertisers to target their campaigns to an audience in any combination of : Country (more than 200 countries worldwide to choose from); State, province, region, city; Zip, area, and postal code in the U.S. and Canada. DMA (Designated Marketing Area) in the U.S. Channel Campaigns can be targeted to specific audience interest groups by selecting from any combination of Casale's 16 primary MediaNet™ channels. Please refer to our Network section for more information on the content channel breakdown. Time of Day and Day of Week Targeting To reach distinct lifestyle segments, advertisers can target their campaigns based on time of day or day of week, e.g. target the "at-work" audience with a campaign that runs 9AM - 5PM, Monday - Friday. Language Target your campaigns to different language segments. Especially useful for localizing campaigns with creative in multiple language iterations, e.g. English-speaking only. Bandwidth Match the type of ad placed with the speed of your audience's Internet connection. For example, target rich media ads to only those users with a broadband connection. Or, target business users by delivering ads to users with a corporate connection. Target advertisements to users with any one or combination of the following connection speeds: Broadband (e.g. DSL/Cable) Corporate (e.g. LAN connection) Dial-Up Operating System For advertisers promoting a software product, a user's operating system can be an important targeting variable. In some cases, the psychographic profile of users with different operating systems varies, creating opportunities to reach a more qualified audience.Target advertisements to users with any one or combination of the following operating systems: Linux/Unix Macintosh Windows 2000, 95, 98, ME, NT, XP, Vista WebTV Web Browser This is an important filter for technology vendors whose products are web-browser specific. In some cases, the psychographic profile of users with different browsers varies, creating opportunities to reach a more qualified audience. Target advertisements to users with any one or combination of the following web browsers: America Online 3, 4 Internet Explorer 2, 3, 4, 5, 6, 7 Mozilla 5 Netscape 2, 4, 7 Opera 5, 6 Web TV Firefox Frequency Response is optimized by adjusting the frequency with which individual users view your ad over a given period of time. User Agent User-Retargeting Retargeting enables us to identify and target those users who have already shown an interest in or currently use an advertiser's product. These users can then be strategically targeted with different creative and/or at different frequencies while they browse the sites on our network. For more information about OPTIMAX® or to speak with an account executive, please contact us using our online form.