With Casale Media^®, you can target your ads across the network or to strategically defined content categories based on your campaign objectives. Our campaign delivery technology, OPTIMAX^®, can dynamically pinpoint your desired audience using a wide variety of user-targeting filters.

Reach unique users through advanced targeting technology
OPTIMAX^® contains sophisticated user targeting capabilities. It supports everything from global geographic and content targeting to day-part and operating system targeting:

• Geography
  OPTIMAX^® geographic targeting capabilities enable advertisers to target their campaigns to an audience in any combination of the following :
• Country (more than 200 worldwide to choose from);
• State, province, region, city;
• Zip, area, and postal code in the U.S. and Canada.
• DMA (Designated Marketing Area) in the U.S.
• Channel
  Campaigns can be targeted to specific audience interest groups by selecting from any number of Casale's 16 primary MediaNet™ channels.
• Time of Day and Day of Week Targeting
  To reach distinct lifestyle segments, advertisers can target their campaigns based on time of day or day of week, e.g. target the "at-work" audience with a campaign that runs 9AM - 5PM, Monday - Friday.
• Language
  Target your campaigns to different language segments. Especially useful for localizing campaigns with creative in multiple language iterations, e.g. English-speaking only.
• Bandwidth
  Match the type of ad placed with the speed of your audience's Internet connection. For example, target rich media ads to only those users with a broadband connection. Or, target business users by delivering ads to users with a corporate connection. Target advertisements to users with any one or combination of the following connection speeds:
• Broadband (e.g. DSL/Cable)
• Corporate (e.g. LAN connection)
• Dial-Up
• Operating System
  For advertisers promoting a software product, a user's operating system can be an important targeting variable. In some cases, the psychographic profile of users with different operating systems varies, creating opportunities to reach a more qualified audience.Target advertisements to users with any one or combination of the following operating systems:
• Linux/Unix
• Macintosh
• Windows 2000, 95, 98, ME, NT, XP, Vista
• WebTV
• Web Browser
  This is an important filter for technology vendors whose products are web-browser specific. In some cases, the psychographic profile of users with different browsers varies, creating opportunities to reach a more qualified audience. Target advertisements to users with any one or combination of the following web browsers:
• America Online 3, 4
• Internet Explorer 2, 3, 4, 5, 6, 7
• Mozilla 5
• Netscape 2, 4, 7
• Opera 5, 6
• Web TV
• Firefox
• Frequency
  Response is optimized by adjusting the frequency with which individual users view your ad over a given period of time.
• User-Agent
• User-Retargeting
  Retargeting enables us to identify and target those users who have already shown an interest in or currently use an advertiser's product. These users can then be strategically targeted with different creative and/or at different frequencies while they browse the sites on our network.

Place ads on sites that generate the most response
Casale Media^® technology decides which ads to place on which websites to yield the highest possible response rates. The dynamic optimization technology decides where to place ads based on factors like the subject of a website, the geographical location of the web users viewing the ad, the speed of the users' Internet connection, and the time of day. The system dynamically refines its targeting strategy based on real data trending of which ad campaigns are effective on which websites.

Our network successfully matches network inventory with campaigns that it knows, based on dynamically updated historical data, are going to perform best, and on the websites users are most likely to click. Using our variety of targeting filters, custom subnets of individually selected sites can be created based on your desired demographic and lifestyle segments - HH income, age, gender, etc. The final media plan is structured in a fashion that allows us to easily track, test, and optimize campaign variables including specific sites, site categories, ad units, creative executions, dayparts, and demographic variables, to achieve maximum response.

For more information about Casale Media^® online media solutions or to speak with an account executive, please contact us using our online form.