As an online media and technology company we serve three primary constituencies: Advertisers: We provide our advertisers with access to a network that enables them to deliver relevant ads, targeted to specific users and content. Network advertisers are instantly connected to a wide range of high quality placements on the web's most premium content destinations. Advertisers need access to this inventory so that they may create awareness of their products/services, acquire customers, and sustain operations. We also provide advertisers with access to a highly sophisticated real-time campaign optimization module that makes thousands of decision calculations each second, to determine the best placement for a given ad, based on factors such as actions/conversions, clicks, frequency, recency, geography and creative. This is supplemented with comprehensive reporting that gives advertisers detailed insight into their online audiences and campaign performance. Publishers: We provide members of our network with a program which allows them to deliver ads that are relevant to the content and audience of their websites. We share 70% of the gross revenue these ads generate with our network members - creating a vital revenue stream for them. Publishers keep turning to Casale Media because we deliver the most intuitive inventory management system, the highest yielding ads and the biggest inventory fill percentages. Web Users: We provide web users with relevant, personalized advertising that adds value to the browsing experience. We also contribute to the user experience by delivering advertisements via publisher sites which allow website managers to invest more into the development of high-quality, useful and relevant content, and to provide this content to users free of charge or at subsidized pricing. We are committed to improving the user-advertising experience by enforcing high standards for ad and content quality, working with industry bodies like the IAB to develop standards and guidelines. We also invest heavily in our ad delivery and targeting technologies to ensure that we are delivering ads that are most relevant to each individual user, making advertising more of a benefit and service to consumers than an annoyance and hindrance.

Flexible Network Model
Through a single media buy, advertisers can execute a campaign with multiple creative, across multiple sites, using multiple ad units - quickly and easily. Properties in the network are grouped into content channels to provide anything from broad, to niche level content and demographic targeting.

Included with Your Media Buy
Get everything you need to launch, manage, and optimize your online campaigns with the purchase of your media. We eliminate the cost and risk involved in purchasing expensive ad-serving products, hiring and training staff, and conducting distributed media buys from individual publishers.

• Account Management: every client is assigned a dedicated account manager who handles all aspects of the campaign execution process, from media allocation through campaign optimization. The account manager's role is to make certain that your campaign achieves its marketing objective.
• Ad Serving and Creative Hosting: there is no charge to serve or host your campaign creative regardless of the file size or ad format used.
• User and Content Targeting: campaigns can be dynamically targeted to a specific audience (e.g. by geography, daypart, bandwidth, etc.)
• Real-Time Campaign Tracking and Reporting: understand the performance of your campaign in real-time (sales, downloads, clicks, impressions, etc.)
• Real-Time Campaign Optimization: campaigns can be dynamically optimized using a wide variety of parameters to meet your CPA or ROI goal.
• Best-Practices Consultation: experienced account managers will consult with you to determine the most effective approach to optimizing your media spend.

Network Site Profile
We do everything possible to protect our media assets (users). The sites in our network are selected for their ability to provide compelling, exclusive content. None exploits their users with pop-ups or other, lesser tactics. These publishers value their media assets and do everything in their power to rise above the unfortunate annoyances of the industry.

Our network contains a mix of primary media brands and first-class niche destinations. Advertisers can select from over 4,000 of the web's most sought after publisher properties and place their brands alongside top publishers and television network names at a fraction of traditional media costs.

Benefits at a Glance

Simplified Media Buying The Casale Media® network contains thousands of sites and enables you to run a high-exposure campaign across numerous properties all through a single media buy. This model dramatically simplifies the media buying and campaign deployment processes.

Rapid Campaign Deployment Casale Media's real-time systems, experienced account managers, and streamlined processes make it possible to launch campaigns in 3-5 business days.

Unduplicated Reach Frequency capping of your campaign ensures that you are always reaching new users. It allows you to control the number of times a target consumer is exposed to your ad over a specific block of time (e.g. 12 hours, 1 day, 1 week, 1 month).

Second-by-Second Campaign Analytics The accountability of digital media is a reality with second-by-second campaign analytics. These reports are delivered to clients through an easy-to-use web-based interface.

For more information about MediaNet™ or to speak with an account executive, please contact us using our online form.